Sans Superellipse Upwo 15 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Cairoli Classic' by Italiantype, 'Favela' by Machalski, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, confident, industrial, playful, friendly, punchy, impact, brand voice, friendly strength, modern signage, geometric clarity, rounded, blocky, chunky, soft corners, geometric.
A heavy, rounded, geometric sans with forms built from squared-off bowls and softened corners. Strokes are uniform and dense, with broad proportions and compact counters that create a sturdy, poster-like texture. Curves tend toward superellipse shapes rather than true circles, while terminals are blunt and clean, keeping the overall construction crisp despite the softness at the corners. The lowercase shows single-storey forms (notably a and g) and a wide, stable stance; numerals follow the same rounded-rect geometry with thick interiors and clear, simplified silhouettes.
Best suited for bold headlines, branding, packaging, and signage where its wide, rounded block forms can read clearly and feel intentional. It also works well for sports or product identities and short, emphatic UI labels, especially when ample spacing and size preserve counter clarity.
The tone is bold and self-assured, with an industrial solidity that still reads approachable due to the rounded geometry. It feels contemporary and slightly playful, projecting a sporty, branded energy rather than a neutral editorial voice.
The design appears intended to deliver maximum impact with a soft-edged, geometric voice—combining strong, squared construction with rounded corners to remain friendly while still feeling powerful and modern.
Large enclosed shapes (like O, Q, 8, 0) rely on rectangular counters, giving text a distinctive “cut-out” look at display sizes. In paragraph settings the density and tight internal spaces can create a strong, dark color, making it most effective where impact matters more than delicate detail.