Sans Normal Isho 10 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Gigranche' by Ridtype (names referenced only for comparison).
Keywords: posters, headlines, branding, logotypes, packaging, friendly, retro, playful, chunky, confident, impact, warmth, display strength, geometric clarity, signage feel, geometric, rounded, soft corners, compact counters, blunt terminals.
A heavy, rounded sans with broad proportions and a strongly geometric foundation. Strokes are thick and steady, with softened corners and mostly blunt terminals that keep shapes feeling compact and sturdy. Counters are small and closed-up, especially in round letters and bowls, producing dense black shapes and a strong, poster-like rhythm. The lowercase is built with a large x-height and simplified forms, and the numerals match the same wide, blocky geometry for consistent color in text.
Best suited for display applications such as posters, headlines, packaging, and bold branding systems where solid typographic impact is needed. It can work for short subheads or UI labels when sized generously, but its dense counters and heavy color make it less ideal for long-form reading at smaller sizes.
The overall tone is bold and approachable, with a nostalgic, display-driven personality. Its rounded geometry and compact counters create a friendly, toy-like heft that reads as playful yet confident, evoking classic signage and headline typography.
Designed to deliver maximum visual impact with a friendly geometric voice, emphasizing broad forms, soft corners, and consistent weight to create a strong typographic silhouette. The simplified construction and compact apertures suggest an intention toward punchy, space-filling headlines and logo-centric use.
At larger sizes the letterforms feel stable and graphic, with pronounced internal cutouts (e.g., in e, a, s) that become a defining texture. In tighter settings the dense counters can reduce interior clarity, so generous spacing and larger point sizes help preserve readability.