Sans Normal Oklag 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Qubo' by Hoftype, 'Aestetico' by Latinotype, 'Binate' by Monotype, and 'Clarika Office' and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, contemporary, straightforward, robust, impact, clarity, modernity, approachability, brand presence, geometric, rounded, clean, solid, open counters.
A heavy, rounded sans with broad proportions and a clean, low-contrast stroke. Curves are built from near-circular bowls and smooth transitions, while terminals are mostly straight-cut and squared off, producing a crisp silhouette despite the generous rounding. Counters stay open and legible at weight, and spacing reads even and sturdy, giving lines of text a dense, stable rhythm. Numerals match the letterforms with wide, simple shapes and clear differentiation.
Best suited to headlines and short-to-medium display text where a strong, modern sans voice is needed. The wide, sturdy forms make it effective for branding systems, packaging, and signage where immediate legibility and presence are priorities. It can work in larger UI labels or navigation when a bold, friendly emphasis is desired.
The overall tone is assertive and approachable: strong enough to feel authoritative, but softened by rounded geometry that keeps it friendly and modern. It conveys a pragmatic, no-nonsense voice suited to contemporary branding and clear communication rather than delicacy or formality.
The font appears designed to deliver a contemporary, high-impact sans that remains approachable through rounded geometry and open counters. Its proportions and solid stroke weight suggest an emphasis on clarity and visibility in display settings while keeping a simple, versatile construction.
The design balances circular construction (notably in bowls and rounds) with flat horizontals and verticals, creating a consistent, engineered feel. In text, the weight and width produce a prominent texture and high impact, with punctuation and dots reading bold and compact.