Sans Normal Ombiw 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, packaging, confident, modern, straightforward, friendly, authoritative, strong impact, clarity, modern utility, geometric simplicity, geometric, clean, chunky, rounded, open counters.
A heavy, geometric sans with clean, unmodulated strokes and broadly rounded curves. Forms are built from simple circular and rectangular components, with open counters and generous interior space for the weight. Terminals are mostly flat and decisive, and joins stay crisp without visible flaring or tapering. Uppercase proportions feel stable and compact, while the lowercase maintains clear, sturdy shapes with a single-storey a and a looped g, contributing to an even, contemporary rhythm in text.
Best suited for headlines, logos, and brand systems that need a strong, contemporary sans voice. The sturdy shapes and open counters also make it effective for signage, packaging, and interface highlights where clarity at a glance matters.
The overall tone is direct and modern, balancing friendliness from the rounded geometry with authority from the substantial weight. It reads as practical and no-nonsense, suited to messaging that needs to feel confident and clear rather than delicate or expressive.
Likely designed to provide a versatile, modern sans with strong presence and reliable readability, emphasizing geometric construction and uniform stroke weight for consistent texture in display settings.
The numerals are wide and solid, matching the letterforms with large counters and simple construction. Letterfit appears comfortable for display and short text, with consistent spacing and a strong, uniform color across lines.