Sans Normal Mymum 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Croma Sans' by Hoftype, 'Mundo Sans' by Monotype, 'Modet' by Plau, 'Neue Reman Sans' by Propertype, and 'Ebony' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, high impact, approachability, display emphasis, clarity, rounded, soft corners, blocky, compact counters, bouncy.
A heavy, rounded sans with broad proportions and a compact, chunky structure. Strokes are thick and even, with softened corners and smoothly curved bowls that create a sturdy, high-impact silhouette. Counters tend to be relatively tight and apertures are modest, producing a dense color on the page and strong word shapes. The lowercase shows simple, geometric construction with a single-storey “a” and “g”, short-to-moderate extenders, and a consistent, no-nonsense rhythm; figures are similarly bold and built to read as solid blocks.
Best suited for attention-grabbing headlines, posters, and bold branding where a friendly, high-visibility sans is needed. It can work well on packaging and signage, especially where legibility at a glance and a warm, approachable voice are priorities.
The tone is upbeat and approachable, with a big, friendly presence that feels energetic rather than formal. Its rounded geometry and dense weight give it a cheerful, slightly retro flavor—more “fun headline” than “corporate system.”
The design appears intended to deliver maximum visual impact with an inviting, rounded feel—combining sturdy geometry and soft terminals to create a bold, contemporary display voice that still reads as friendly and accessible.
In text settings it maintains strong emphasis, but the heavy color and tighter internal spaces suggest it will be most comfortable at display sizes or short bursts of copy. The overall texture is consistent and stable, prioritizing impact and simplicity over delicate detail.