Sans Normal Aslew 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Bronkoh' by Brink, 'Informatic' by Fatchair, 'Nusara' by Locomotype, 'Cachet' by Monotype, 'Interval Next' by Mostardesign, 'Akwe Pro' by ROHH, and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, clean, neutral, modern, friendly, utilitarian, clarity, versatility, modernization, readability, neutrality, geometric, open counters, high legibility, crisp, balanced.
A clean sans with a geometric backbone and gently rounded curves, keeping strokes even and terminals straightforward. Bowls and counters read open and stable, with circular forms (O, o, 0) leaning toward near-round shapes and consistent inner space. Uppercase proportions feel sturdy and compact without looking condensed, while the lowercase maintains clear differentiation and an even rhythm in text. Numerals are simple and highly readable, matching the letterforms in stroke and overall tone.
Well-suited to interface typography and product UI where clarity and even color matter, and it also works reliably for general branding and straightforward corporate communication. Its stable uppercase and uncomplicated numerals make it a good choice for signage, labels, and informational graphics. In editorial settings it can handle headings and short to medium text blocks where a clean, modern voice is desired.
The overall tone is neutral and contemporary, with a friendly plainness that avoids overt personality. It feels practical and trustworthy, designed to stay out of the way while remaining clear at a glance.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and consistency across letters and numerals. Its restrained geometry and open counters suggest a focus on dependable performance in both display and text contexts rather than expressive styling.
Key forms show pragmatic shaping for clarity—diagonals in K, V, W, X are crisp, and curved letters like S and G keep smooth, controlled tension. The lowercase uses familiar, workhorse constructions that support continuous reading, and the punctuation and apostrophe in the sample text blend unobtrusively with the rest of the design.