Sans Faceted Asho 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'FF Good' by FontFont, 'Helsinki' by Ludwig Type, 'Trade Gothic Display' by Monotype, 'Hype vol 3' by Positype, 'Ordina' by Schriftlabor, and 'Jane Roe' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, industrial, assertive, retro, tough, maximum impact, rugged modernity, athletic tone, signlike clarity, chamfered, angular, blocky, compact, high impact.
This typeface is built from stout, monolinear strokes and hard-edged geometry, replacing curves with crisp facets and chamfered corners. Counters tend toward octagonal or squared forms, and terminals are cleanly cut, giving letters a machined, stencil-like rigidity without actual breaks. Proportions are sturdy and compact with large internal shapes for its weight, producing clear silhouettes and strong word-shape rhythm in display sizes. Numerals and capitals feel especially uniform and signlike, while lowercase forms keep the same angular construction and simplified joins for consistent texture.
Best suited to headlines, posters, and large-format messaging where strong silhouettes and angular construction can do the visual work. It also fits sports branding, team or event graphics, bold packaging, and signage that benefits from a rugged, engineered feel.
The overall tone is forceful and utilitarian, with a sporty, jersey-inspired energy and a hint of vintage signage. Its sharp facets and dense mass convey durability and confidence, reading as bold, no-nonsense, and attention-grabbing.
The design appears intended to deliver maximum impact with a faceted, machined aesthetic—evoking athletic lettering and industrial labeling while staying clean and sans in structure. Its consistent chamfers and simplified geometry prioritize bold presence and quick recognition over subtle typographic nuance.
Diagonal joins and beveled corners create a continuous “cut metal” effect across rounds, bowls, and shoulders, helping maintain legibility despite the heavy weight. The design favors straight-sided forms and tight apertures, which amplifies impact in headlines while making fine details less suitable for small text.