Sans Normal Jamas 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Matrice' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, contemporary, sporty, industrial, friendly, impact, clarity, modernity, approachability, utility, geometric, rounded, blocky, compact, clean.
A heavy, geometric sans with broad proportions and rounded curve construction. Strokes stay essentially monolinear, with clean terminals and a generally squared-off feel softened by generous rounding on bowls and corners. The uppercase is wide and steady, while the lowercase shows sturdy, compact forms with single‑storey a and g and a high-shouldered, practical rhythm. Numerals are similarly robust and open, designed to hold their shape at large sizes and in short bursts of text.
Best suited to display roles such as headlines, posters, and bold brand applications where a wide, high-impact word shape is desirable. It can also work for short UI labels, signage, and packaging where strong presence and quick recognition matter more than dense paragraph economy.
The overall tone is assertive and modern, leaning toward a sporty, industrial confidence rather than a delicate or editorial voice. Its wide stance and rounded geometry read as approachable and energetic, giving headlines a punchy, forward-moving presence.
The design appears intended to deliver maximum visual impact with simple, geometric letterforms that remain friendly through rounded shaping. It prioritizes strong silhouette, clean construction, and dependable legibility in large-scale and attention-grabbing settings.
Counters are relatively open for a heavy face, helping letters like e, a, and s remain recognizable. Curves and diagonals (notably in S, C, G, and the angled strokes of K/V/W/Y) are kept smooth and consistent, reinforcing a cohesive, engineered look across the set.