Sans Normal Mabup 3 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, punchy, confident, energetic, modern, impact, speed, attention, branding, display, oblique, rounded, chunky, soft-cornered, high-impact.
A heavy, oblique sans with wide proportions and a compact, tightly packed silhouette. Strokes are thick and smoothly modeled, with rounded bowls and softened corners that keep the mass from feeling rigid. Counters are relatively small and apertures tend to be narrow, producing a dense, poster-like texture in text. The lowercase shows a tall x-height with short extenders, and the overall rhythm emphasizes forward motion through consistent slant and broad letterforms.
Best suited for large-scale display typography where maximum impact and quick recognition matter—headlines, posters, sports and fitness branding, bold packaging, and promotional graphics. It can work for short UI labels or badges when space allows, but its dense counters and strong slant are more effective in brief, high-contrast phrases than in long reading passages.
The font reads as assertive and kinetic, with a sporty, promotional tone. Its combination of weight, width, and slant creates a sense of speed and confidence that feels contemporary and attention-grabbing rather than formal.
The design appears intended to deliver a high-energy, high-impact voice with a streamlined, modern sans structure. The wide stance and consistent oblique angle prioritize motion and emphasis, while rounded forms and smooth curves maintain a friendly, accessible feel despite the extreme weight.
Round letters like o/0/8 appear especially full and sturdy, while diagonals (v, w, x, y, z) lean into sharp, angled joins that add snap. Numerals match the letters in heft and width, keeping a uniform, blocky presence across mixed alphanumeric settings.