Sans Normal Ista 3 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Gigranche' by Ridtype, 'Ansage' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, dynamic, confident, retro, impact, energy, display, branding, motion, slanted, chunky, rounded, compact, high-impact.
A heavy, right-slanted sans with rounded outer contours and dense, compact counters. The strokes are broad and smooth, with soft corners and a slightly “molded” feel rather than sharp mechanical terminals. Round letters like O/C/G read as robust ovals, while straighter forms (E/F/L/T) keep simple, blocky geometry that maintains strong color in text. The lowercase is tightly set with a large interior presence, and the numerals are similarly weighty, with curved, slightly stylized silhouettes that keep the set cohesive at display sizes.
Best suited to bold headlines, poster typography, and branding where immediate impact matters. The wide, rounded letterforms and slanted stance also fit sports and action-oriented identities, as well as packaging and large-format signage where the strong black shape carries from a distance.
The overall tone is energetic and assertive, combining a sporty slant with friendly rounded forms. It feels built for impact—loud, fast, and attention-grabbing—while staying approachable rather than aggressive.
The design appears intended as a high-impact display sans that emphasizes speed and presence through its slant, broad proportions, and rounded, cohesive shapes. Its consistent heaviness and simplified detailing suggest a focus on bold messaging and brand recognition rather than small-size text efficiency.
The sample text shows strong texture and pronounced word shapes, with the slant and mass creating a sense of forward motion. Counters stay relatively small, so the design reads best when given enough size and breathing room, especially in long lines or tight tracking.