Sans Superellipse Hugub 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'CF Blast Gothic' by Fonts.GR and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, impactful, industrial, sporty, condensed, confident, space saving, high impact, bold emphasis, brand presence, sign clarity, blocky, rounded corners, sturdy, compact, high-ink.
A compact, heavy sans with rounded-rectangle construction and tight internal counters. Strokes are uniformly thick with minimal modulation, giving letters a dense, poster-like color. Curves read as squarish and superelliptical rather than truly circular, while terminals are blunt and clean. Proportions are tall and space-efficient, with short apertures and simplified joins that keep shapes bold and sturdy at display sizes.
Best used for headlines, posters, and large-format messaging where dense, bold letterforms need to hold presence. It suits sports branding, product packaging, and signage that benefits from compact width and strong visual punch, and it can also work for short subheads or labels where a solid, condensed emphasis is needed.
The overall tone is assertive and utilitarian, leaning toward sporty and industrial communication. Its compressed, high-ink silhouettes feel direct and attention-grabbing, with a no-nonsense voice suited to bold statements and quick recognition.
The design appears intended to deliver maximum impact in limited horizontal space, using rounded-rectangle geometry to keep forms friendly but forceful. Its simplified, low-detail construction prioritizes strong silhouette recognition and consistent weight for display-driven typography.
The lowercase shows sturdy, compact forms with tight counters and short ascenders/descenders, maintaining a consistent, weighty rhythm across mixed-case text. Numerals match the same condensed, block-forward build, staying legible through large, simplified shapes.