Sans Normal Kumaj 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Aribau Grotesk' by Emtype Foundry, 'Compiler' by Identity Letters, 'Nietos' by Melvastype, 'Gogh' by Type Forward, and 'Clarika Office' and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, sporty, dynamic, confident, friendly, modern, emphasis, modernization, impact, motion, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with broad proportions and smooth, low-contrast strokes. Letterforms lean consistently forward with rounded curves and clean, mostly straight terminals, producing a crisp, contemporary texture. Counters are open and generous in round characters, while diagonals in A, K, V, W, X, and Y feel sturdy and energetic. The lowercase shows simple, single-storey constructions (notably a and g), with a clear, utilitarian rhythm and sturdy numerals that match the letters’ forward slant.
Best suited for headlines and short-to-medium display copy where its weight and slant can carry emphasis. It works well for branding, advertising, and packaging that benefits from a modern, active voice, and it can also serve in UI or signage as an accent style where strong presence is needed.
The overall tone is energetic and assertive, with a streamlined, sporty feel. Its forward-leaning stance and robust weight read as active and confident while the rounded geometry keeps it approachable rather than harsh.
Designed to deliver a bold, forward-moving sans voice with clean geometry and easy legibility at larger sizes. The combination of wide proportions and an integrated oblique angle suggests an aim toward contemporary, high-impact communication without decorative complexity.
Spacing appears even and controlled, supporting a smooth line of text at display sizes. The oblique construction is integral to the design (not a casual skew), with consistent angles across caps, lowercase, and numerals, helping maintain cohesion in mixed-case settings.