Sans Normal Bobom 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, editorial, presentations, neutral, modern, clean, technical, friendly, versatility, legibility, neutrality, clarity, geometric, rounded, plainspoken, utilitarian, open counters.
This typeface is a straightforward sans with geometric underpinnings: round letters lean on near-circular bowls, and straight strokes terminate with clean, square-cut ends. Curves connect smoothly with minimal modulation, creating an even, consistent texture across words. Proportions feel balanced and compact, with generous counters and clear interior space, and the lowercase shows a simple, single-storey structure where applicable, keeping forms uncomplicated and highly legible at text sizes.
It suits UI labels, dashboards, and product typography where clarity and restraint are priorities. The even spacing and open forms also work well for signage and general editorial layouts, including presentations and informational copy where a modern, neutral sans is needed.
The overall tone is neutral and contemporary, with a calm, no-nonsense voice. Its rounded geometry adds a mild friendliness without becoming playful, giving it a dependable, everyday character.
The design intention appears to be a versatile, general-purpose sans that prioritizes clarity, regular rhythm, and geometric simplicity. It aims to stay visually quiet in long passages while remaining crisp and contemporary in headings.
In the sample text the rhythm stays steady and uncluttered, with rounded shapes (notably in O/C/G and the numerals) anchoring the color while verticals and horizontals keep alignment crisp. The numerals and capitals read cleanly and consistently alongside the lowercase, supporting mixed-case settings for general interface and editorial use.