Sans Normal Ohnuj 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry and 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, confident, playful, impact, approachability, clarity, contemporary branding, rounded, soft, bulky, clean, open.
This typeface is a heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes stay visually consistent throughout, with generous bowls and open counters that keep forms clear even at large sizes. Terminals are clean and blunt, and junctions are softened rather than sharp, producing an overall cushioned silhouette. The lowercase has simple, sturdy constructions (single-storey shapes where expected) and the numerals are wide and blocky with round interior spaces, matching the letterforms’ compact, solid rhythm.
It performs best in headlines and short-to-medium display text where impact and clarity are priorities. The broad, rounded forms suit branding, packaging, and signage, and it can also work for UI labels or callouts when a friendly, high-presence voice is needed.
The overall tone is bold but approachable: friendly, contemporary, and slightly playful due to the rounded shapes and wide stance. It reads as confident and attention-grabbing without feeling aggressive, making it well-suited to upbeat branding and energetic display settings.
The design intent appears to be a contemporary, high-impact sans that balances strong presence with soft geometry. It aims to deliver a compact, readable texture in display sizes while maintaining an approachable personality through rounded forms and open counters.
Spacing appears roomy in the sample text, which helps the dense black weight stay legible. Circular letters like O/C/G show smooth geometry, while diagonals (V/W/X/Y) remain substantial and stable, reinforcing a strong, even texture across lines.