Sans Normal Armuy 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, technical, friendly, versatility, clarity, modernity, neutral tone, functional readability, geometric, even, crisp, straightforward, rounded.
A clean sans with geometric underpinnings and smooth, continuous curves paired with straight, crisply cut terminals. Round letters like O/C/G are near-circular, while verticals and horizontals stay consistent in thickness, creating an even, stable texture. Counters are open and generous, and the lowercase shows simple, single-storey forms (notably a and g) that keep shapes compact and legible. Overall spacing feels balanced, with steady rhythm across mixed-case text and numerals.
It performs well for interface copy, dashboards, and product UI where even color and clear letterforms matter. The clean geometry also suits corporate branding, wayfinding and signage, and contemporary editorial layouts, especially at medium to large sizes in headlines and subheads.
The tone is neutral and contemporary, projecting clarity and efficiency without feeling cold. Its rounded geometry adds a mild friendliness, making it suitable for straightforward communication where you want a modern, unobtrusive voice.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. By keeping contrast low and shapes geometric yet approachable, it aims to cover a wide range of everyday typographic tasks—from functional UI text to modern display settings—without calling attention to itself.
The uppercase has a sturdy, constructed feel with broad bowls and clear junctions (e.g., B, P, R), while diagonals in A, V, W, and Y read sharp and decisive. Numerals appear simple and workmanlike with consistent stroke weight, supporting clear reading in running text.