Serif Normal Ipmop 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, academic, classic, formal, literary, traditional, scholarly, readability, editorial tone, typographic neutrality, print tradition, general purpose, bracketed, crisp, bookish, transitional, balanced.
This serif design shows balanced proportions with a steady, moderately contrasted stroke. Serifs are bracketed and neatly finished, with a generally vertical axis and controlled curves. Capitals are stately and open, while the lowercase maintains a familiar text rhythm with compact, well-defined bowls and clear joins. Numerals are lining and sturdy, with clear differentiation and a consistent baseline presence.
It is well suited to continuous reading in books, articles, and other editorial layouts where a conventional serif texture is desired. It can also serve effectively for formal documents, reports, and academic material, while remaining strong enough for headings and pull quotes when set larger.
The overall tone is traditional and bookish, projecting an editorial seriousness suitable for long-form reading. Its restrained detailing and measured contrast create a composed, trustworthy voice rather than a decorative one, evoking established print typography.
The design appears intended as a dependable, conventional text serif that prioritizes legibility and typographic neutrality. Its moderated contrast, bracketed serifs, and familiar letterforms aim to provide a polished reading experience across a range of paragraph and display applications.
In the sample text, spacing and color read even and stable at display-to-text sizes, with smooth transitions through curves and terminals. The shapes favor clarity over flourish, keeping counters open and maintaining a consistent cadence across mixed-case setting and numerals.