Sans Normal Redig 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Anantason Reno' by Jipatype, 'Nu Sans' by Typecalism Foundryline, and 'Expressway' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, pragmatic, modern, approachable, robust, space efficiency, clear emphasis, friendly utility, modern neutrality, rounded, compact, blunt terminals, soft corners, high legibility.
A compact sans with sturdy, even strokes and noticeably rounded corners that soften the overall silhouette. Curves are smoothly drawn and fairly closed, with a consistent rhythm across bowls and counters, while terminals tend to end bluntly rather than taper. Uppercase forms read as clean and slightly condensed, and the lowercase maintains a straightforward, utilitarian structure with simple joins and minimal detailing. Numerals are heavy and clear, matching the text weight and keeping forms open enough to remain readable at moderate sizes.
Best suited to headlines and short-to-medium text where a dense, confident texture is desirable, such as posters, packaging, branding, and wayfinding. Its sturdy shapes and softened corners also make it a strong choice for labels, UI callouts, and other applications that need clear, friendly emphasis.
The tone is friendly and workmanlike, combining a modern, no-nonsense structure with softened edges that keep it from feeling harsh. It comes across as approachable and dependable, suitable for messaging that wants clarity without looking overly technical or formal.
Likely designed to deliver a compact, high-impact sans that stays readable and personable through rounded shaping and steady stroke behavior. The intent appears to balance efficiency of space with an inviting, contemporary feel for general-purpose display and emphasis text.
The design leans on rounded geometry and compact proportions, creating a dense texture in paragraphs while preserving distinct letter identities. Round letters like O/C/G keep a smooth, controlled curve, and straight-sided characters (E/F/H/I/L) stay simple and direct, reinforcing a cohesive, practical voice.