Sans Normal Likad 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Millbank' by Fontsmith, 'Mute' by Indian Type Foundry, 'Big Vesta' by Linotype, 'Roihu' by Melvastype, 'Prelo Pro' by Monotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, sporty, friendly, modern, energetic, attention, momentum, impact, emphasis, clarity, rounded, compact, heavy, oblique, clean.
A heavy, oblique sans with compact proportions and broad, smoothly curved strokes. Letterforms are built from rounded geometry with minimal contrast and clean, closed counters, producing a solid, uniform texture. Terminals are mostly blunt and slightly softened, and joins stay simple and sturdy, keeping the silhouette legible at display sizes. Numerals and capitals feel consistent in weight and stance, giving the design a cohesive, forward-leaning rhythm.
This font is best suited to headlines, posters, and bold brand statements where a strong, modern voice is needed. It works well for sports and lifestyle identities, packaging callouts, and short UI or marketing phrases that benefit from an energetic slant and high visual presence. For extended reading, it will perform best when given ample size and line spacing.
The overall tone is bold and upbeat, with a friendly, contemporary voice. Its slanted posture and dense color add urgency and motion, while the rounded construction keeps it approachable rather than aggressive. The result feels confident and sporty, suited to attention-grabbing messaging.
The design appears intended as a high-impact italic sans that combines geometric roundness with a compact, weighty build. Its goal is to deliver fast, confident emphasis—like a built-in “highlight” style—while keeping forms simple, consistent, and highly recognizable at a glance.
Spacing appears comfortable for a display sans, with shapes that hold together well in tight settings due to the large x-height and generous stroke weight. Rounded bowls and compact apertures contribute to strong word shapes, though finer details are intentionally minimized in favor of impact.