Sans Normal Mylow 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type; 'Croma Sans' by Hoftype; 'Trust Sans' by Lechuga Type; 'Modet' by Plau; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, confident, retro, impact, approachability, display, brand voice, retro flavor, rounded, soft-cornered, bulky, compact, sturdy.
This typeface is built from heavy, compact strokes with rounded, softened corners and broadly curved bowls. The curves read as slightly squarish in places, giving counters a rounded-rectangle feel rather than a perfect geometric circle. Apertures are generally small and joins are thick, creating dense internal spaces and a strong, poster-like color on the page. Terminals are mostly blunt, and diagonals (as in K, V, W, X, Y) are broad and stable, reinforcing a solid, blocky rhythm.
It’s well-suited to short, high-impact applications such as headlines, posters, packaging, and identity marks where strong presence is needed. It can also work for signage or promotional graphics, but the dense counters suggest avoiding very small sizes or long passages of text.
The overall tone is bold and approachable, with a playful, slightly retro character that feels informal and energetic. Its chunky shapes and tight counters project confidence and friendliness rather than precision or delicacy.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining thick strokes and compact counters to create a bold display look that stays approachable and modern-retro in tone.
In text, the weight and tight inner counters make the face feel compact and emphatic, especially in all-caps settings. Numerals follow the same heavy, rounded construction, reading as sturdy display figures that match the letterforms closely.