Sans Normal Ardaj 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, signage, brand systems, neutral, modern, clean, functional, straightforward, versatility, legibility, neutrality, system design, everyday text, geometric, monolinear, open counters, even rhythm, crisp terminals.
This sans serif has a clean, modern construction with largely monolinear strokes and smooth, circular curves. Proportions are balanced and steady, with open apertures and generous counters that keep letterforms clear at text sizes. Terminals are crisp and unembellished, and curves meet stems with minimal modulation, producing an even, consistent texture across lines. The numerals follow the same restrained, contemporary logic, with simple shapes and clear differentiation.
It suits interface copy, product UI, and general-purpose digital typography where clarity and a neutral voice are important. The even texture and open shapes also work well for editorial layouts, corporate communications, and wayfinding/signage applications that need straightforward readability.
The overall tone is neutral and contemporary, prioritizing clarity over personality. It feels matter-of-fact and dependable, with a calm rhythm that reads as modern and unobtrusive.
The design appears intended as a versatile, everyday sans for broad use, emphasizing clear shapes, consistent stroke behavior, and a quiet, modern presence that can sit comfortably in many visual systems.
Round letters like O and Q appear smoothly drawn and spacious, while diagonals (V, W, X, Y) are sharp and confident without becoming decorative. The lowercase maintains a straightforward, utilitarian feel with familiar, easily recognized forms, supporting quick scanning and legibility in continuous text.