Sans Normal Bulew 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'RF Dewi' by Russian Fonts and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: ui text, product design, editorial text, signage, presentations, clean, neutral, modern, friendly, technical, legibility, versatility, modern utility, clarity, geometric, rounded, open, minimal, crisp.
This is a clean, geometric sans with round bowls, smooth curves, and mostly uniform stroke thickness. Proportions feel balanced and steady, with open apertures and generous counters that keep letters clear at text sizes. Terminals are plain and unadorned, and the overall construction leans on circular and elliptical forms, producing a tidy, contemporary rhythm across both uppercase and lowercase. Numerals follow the same straightforward geometry, with clear shapes and consistent weight.
It works well for interface copy, product and web typography, and general-purpose editorial text where neutrality and legibility are important. The clear, geometric shapes also suit wayfinding, labels, dashboards, and presentation materials that benefit from a clean, contemporary voice.
The tone is neutral and modern, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness while staying professional and matter-of-fact, making it feel at home in contemporary UI and informational settings.
The design appears intended as a versatile, everyday sans that emphasizes legibility, consistency, and modern geometric construction. It aims to provide a dependable, unobtrusive reading experience while remaining crisp and contemporary in display and interface contexts.
The sample text shows even spacing and a calm texture in continuous reading, with clean joins and consistent curve quality. Uppercase forms read crisp and stable, while lowercase maintains a simple, utilitarian feel that supports long lines of text without drawing attention to individual letterforms.