Sans Normal Bolof 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gardner Sans' by Lewis McGuffie Type and 'Gill Sans Nova' by Monotype (names referenced only for comparison).
Keywords: ui text, body copy, headlines, branding, signage, modern, friendly, clean, neutral, approachable, versatility, readability, contemporary tone, brand neutrality, rounded, geometric, open counters, even rhythm, crisp terminals.
This typeface presents clean, geometric letterforms with rounded curves and smooth, even stroke endings. Capitals lean on near-circular C/O forms and straightforward, monoline construction, producing a steady texture across lines. Lowercase shapes are compact and legible, with open apertures and simple bowls; joins and terminals stay crisp rather than calligraphic. Numerals follow the same geometric logic, with clear, sturdy forms and consistent spacing that reads evenly in running text.
It works well for UI and product text where clarity and consistent rhythm are important, and it scales comfortably into headings thanks to its simple geometry and strong silhouettes. The rounded construction also suits contemporary branding, packaging, and wayfinding where an approachable, straightforward voice is desired.
The overall tone is modern and approachable, balancing neutrality with a soft, rounded friendliness. Its restrained shapes feel contemporary and practical, without becoming overly technical or overly playful.
The design intention appears to be a versatile geometric sans aimed at dependable readability and a contemporary, friendly presence. Its restrained detailing and consistent proportions suggest a focus on broad utility across both display and text settings.
Counters and bowls are generously shaped, helping the text hold up at smaller sizes and in dense paragraphs. The sample text shows stable word shapes and consistent color, suggesting a design tuned for general-purpose reading and interface-style clarity.