Sans Normal Dulif 12 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'HD Colton' by HyperDeluxe (names referenced only for comparison).
Keywords: ui text, web copy, wayfinding, editorial, product labels, clean, modern, friendly, neutral, utilitarian, legibility, versatility, clarity, modernity, neutral tone, geometric, open apertures, rounded terminals, smooth curves, even color.
A clean sans with an even, steady stroke and softly rounded curves throughout. The proportions run on the wide side, with generous counters and open apertures that keep letters like c, e, and s clear at text sizes. Bowls are close to circular, joins are smooth, and terminals are mostly straight-cut, giving the design a crisp but not harsh finish. Lowercase forms sit on a tall x-height with simple, workmanlike constructions, while numerals are straightforward and highly legible.
This font fits comfortably in user interfaces, web and app text, and general-purpose editorial layouts where clarity and neutrality are needed. Its open forms and wide proportions also suit signage and product labeling, especially in short to medium text blocks where a clean, contemporary voice is desirable.
The overall tone is modern and matter-of-fact, with a friendly clarity rather than a cold, technical feel. Its rounded geometry and open spacing read as approachable and contemporary, suited to interfaces and everyday communication.
The design appears intended as a versatile, modern sans for clear reading across a range of everyday settings. It prioritizes legibility and a smooth geometric rhythm, aiming for a dependable, contemporary presence rather than overt stylistic flair.
The rhythm is calm and consistent, with little visual tension between straight strokes and curves. Distinctive shapes like the angled leg on R and the diagonal strokes in K and X add definition without breaking the font’s restrained, geometric character.