Sans Contrasted Lomez 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, magazines, book design, branding, packaging, elegant, classic, refined, airy, refined sans, editorial tone, humanist warmth, readability, high aperture, tapered terminals, open counters, calligraphic, bookish.
This typeface has a clean, serifless construction with noticeably modulated strokes and gently tapered terminals, giving it a calligraphic, drawn quality rather than a purely geometric feel. Curves are smooth and open, with generous counters in letters like C, O, and e, and a slightly varying rhythm across the alphabet that reads as intentionally humanist. The uppercase shows balanced proportions with softly rounded joins, while the lowercase keeps a clear, straightforward structure; the single-storey a and g and the open e contribute to an accessible texture in text. Numerals are simple and readable, matching the same light, tapered stroke behavior and maintaining consistent vertical alignment and spacing.
It performs well in editorial and publishing contexts where a sans needs a touch of refinement—magazine titles, pull quotes, and book typography at comfortable reading sizes. The clean shapes and open counters also make it suitable for premium branding, packaging, and identity systems that want a modern look with subtle warmth.
The overall tone is polished and literary, with a quiet elegance that suits refined branding and reading environments. The subtle stroke modulation adds warmth and sophistication, avoiding the coldness of strictly monoline sans styles while still feeling modern and uncluttered.
The design appears aimed at bridging contemporary sans clarity with a more human, calligraphic sensibility, using stroke modulation and tapered endings to add sophistication without relying on overt ornament. It prioritizes readability and an elevated tone in both display and extended text settings.
In text, the open forms and moderate spacing help maintain clarity at larger paragraph sizes, while the tapered strokes and smooth curves give headlines a graceful, editorial presence. Round letters stay very circular and spacious, and diagonals (V, W, X, Y) appear crisp without becoming harsh.