Serif Normal Mada 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Charter BT' by Bitstream, 'Chronicle Text' by Hoefler & Co., 'ITC Charter' by ITC, and 'Georgia Pro' by Microsoft (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, authoritative, traditional, scholarly, stately, credibility, impact, heritage, readability, bracketed, calligraphic, robust, ink-trap hints, bookish.
A robust serif with pronounced thick–thin modulation and firmly bracketed wedge-like serifs. The letterforms are compact and strongly modeled, with rounded joins and a slightly calligraphic, inked feel to terminals and curves. Counters are moderately tight and the overall color is dense, giving paragraphs a solid, emphatic texture while keeping clear interior shapes in letters like a, e, and g. Numerals and capitals carry the same weighty, carved rhythm, with sturdy horizontals and confident vertical stress.
This face is well suited to editorial headlines, magazine layouts, and book-cover typography where a classic serif voice with strong contrast is desired. It also fits posters, institutional branding, and pull quotes that benefit from a solid, traditional presence and high visual impact.
The tone is traditional and authoritative, evoking established publishing and institutional typography. Its strong contrast and confident serifs create a formal, slightly dramatic voice that reads as serious and persuasive rather than casual.
The design appears intended to deliver a conventional serif reading experience with elevated contrast and a confident, display-capable weight. It balances classic proportions and bracketed serifs with a dense texture meant to hold attention and project credibility.
In the sample text, the dense stroke weight and tight spacing create a commanding headline presence, while the consistent serif rhythm helps maintain structure across long lines. The shapes suggest a classic book-serif heritage, but with enough punch to function well in display settings.