Sans Other Ismil 3 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s media, branding, playful, quirky, handmade, retro, bouncy, personality, approachability, informality, display impact, hand-drawn feel, rounded, chunky, asymmetric, informal, cartoonish.
A chunky sans with softly rounded contours and subtly irregular construction that reads as hand-drawn rather than mechanically perfect. Strokes are heavy and consistent, with rounded terminals, compact counters, and gentle bulges that create a lively, uneven rhythm. Many characters show slight tilt, varying curve tension, and small idiosyncratic joins, producing a bouncy line texture. Figures and capitals keep a simplified, sturdy geometry, while lowercase forms lean toward friendly, single-storey shapes and compact proportions.
Best suited to display use where personality is a priority—posters, headlines, packaging, event graphics, and brand marks that want an informal voice. It can also work for short bursts of text (pull quotes, labels, UI accents) when a friendly, playful tone is desired.
The overall tone is upbeat and approachable, with a humorous, off-kilter energy that feels casual and human. Its irregularities suggest craft, spontaneity, and a retro-cartoon sensibility rather than corporate neutrality.
The design intent appears to be a characterful sans that combines bold presence with hand-made irregularity, offering a warm alternative to rigid grotesks. It prioritizes charm and expressiveness over strict uniformity, aiming for quick recognition and an upbeat voice in display settings.
Spacing appears intentionally a bit variable, and the dark color creates strong typographic presence at display sizes. The rounded bowls and thick joins give it a soft impact, while the uneven stroke flow adds motion in running text.