Slab Contrasted Gido 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Vigor DT' by DTP Types and 'Cargan', 'Equip Slab', 'Orgon Slab', and 'Shandon Slab' by Hoftype (names referenced only for comparison).
Keywords: posters, headlines, sportswear, packaging, logos, sporty, retro, punchy, confident, headline, impact, motion, poster style, brand voice, legibility, slab serif, bracketed, ink-trap, compact, dynamic.
A heavy, right-leaning slab serif with broad, blocky forms and clearly bracketed serifs. Strokes are robust and mostly even, with subtle modulation and small notches/ink-trap-like cut-ins at joins and corners that sharpen the silhouette. Counters are relatively tight and the overall rhythm is dense, giving letters a compact, high-impact presence. The italic slant is consistent across caps, lowercase, and numerals, while the set maintains a sturdy, slightly condensed feel without becoming narrow.
Best suited for headlines, posters, and short bursts of text where impact matters more than long-form comfort. It works well for sports branding, merchandise, packaging, and bold editorial callouts, and can also support logo wordmarks that want a sturdy, retro-energized slab serif voice.
The tone is assertive and energetic, with a vintage, poster-like flavor that reads as sporty and promotional. Its strong slabs and angled stance convey motion and confidence, leaning toward classic American display typography rather than quiet editorial refinement.
The design appears intended to deliver a bold, italicized slab serif optimized for display use—combining muscular, bracketed serifs with crisp corner detailing to keep heavy forms lively and legible at large sizes. It aims for a classic, athletic poster sensibility with strong rhythm and immediate visual punch.
Caps are wide and emphatic, while the lowercase keeps a sturdy, workmanlike structure with single-storey shapes where expected (notably the a and g). Numerals are bold and straightforward, designed to hold their own in large sizes, with a uniform, sign-painter-like solidity. The distinctive corner cut-ins add crispness and help prevent dark clumping in heavy settings.