Slab Square Hyfi 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, branding, western, industrial, rugged, assertive, retro, display impact, vintage poster, wood type, signage strength, brand voice, blocky, angular, bracketless, stencil-like, poster.
A heavy, block-constructed slab serif with squared, mostly unbracketed terminals and pronounced corner chamfers that create a faceted, cut-out silhouette. Strokes are broadly even with minimal contrast, and counters tend to be compact, producing dense, high-impact letterforms. The uppercase feels robust and geometric, while the lowercase keeps a tall x-height and simplified shapes that maintain the same chiseled, angular rhythm. Overall spacing and fit read as display-oriented, with a strong, uniform texture in text despite small width variation between glyphs.
Best suited to posters, headlines, and short-form display settings where its bold slabs and faceted corners can read clearly and set a strong mood. It also works well for signage, packaging, and brand marks that aim for a vintage, rugged, or industrial tone, particularly at medium to large sizes.
The face projects a frontier-meets-factory personality: bold, rugged, and confidently utilitarian. Its squared slabs and notched corners evoke wood type, stamped signage, and vintage headline typography, giving it a nostalgic but forceful presence. The tone is direct and attention-grabbing, leaning toward heritage, craft, and outdoor or workwear aesthetics.
The design appears intended to reinterpret bold slab-serif display lettering with a carved, wood-type flavor, prioritizing impact, solidity, and distinctive corner detailing over delicate refinement. Its consistent, squared construction suggests a focus on strong texture and immediate recognition in attention-driven contexts.
Many joins and terminals show deliberate bevels and clipped corners, which add sparkle at large sizes and reinforce a carved or stamped impression. The numerals share the same chunky construction and angular detailing, supporting cohesive headline and poster use.