Sans Normal Lumih 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hypatia' by Adobe, 'Capitana' by Floodfonts, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'CF Panoptik' by Fonts.GR, and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, energetic, bold, modern, impact, momentum, approachability, brand punch, oblique, rounded, soft corners, compact, bouncy.
A heavy, oblique sans with rounded construction and smooth, low-contrast strokes. Forms feel compact and slightly condensed in the bowls, with generous curves and softened terminals that keep the weight from feeling harsh. The slant is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm; counters are relatively tight, and joins are sturdy, giving the design a dense, confident texture in text.
Best suited to large sizes where its weight, slant, and rounded geometry can deliver impact—headlines, posters, product packaging, and bold brand marks. It also works well for short bursts of text such as promos, UI banners, and sports or entertainment graphics where a lively, modern tone is desired.
The overall tone is energetic and approachable, combining athletic momentum with a friendly, rounded voice. It reads as contemporary and upbeat, with a “go” feeling driven by the consistent oblique angle and thick, stable silhouettes.
The design appears intended to provide an assertive, forward-leaning display voice that stays friendly through rounded shapes and soft terminals. Its consistent oblique rhythm and compact counters suggest a focus on impactful headlines and energetic branding rather than long-form reading.
Capitals are broad and simplified, while lowercase stays sturdy and readable, with single-storey forms where expected and clear differentiation in rounded letters like a/e/o. Numerals are bold and punchy, matching the letter weight and slant for cohesive headlines and big labels.