Sans Normal Ombiw 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Jam Grotesque' by JAM Type Design and 'Boring Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, sporty, impact, clarity, modernity, approachability, versatility, heavy, rounded, compact, punchy, clean.
A heavy, rounded sans with broad proportions and a sturdy, uniform stroke feel. Curves are generously rounded and bowls stay open, while joins and terminals are clean and largely squared off, producing a crisp silhouette. Counters are compact but clear, and the overall rhythm is even, with simple geometry and minimal modulation giving it strong, consistent color in text and headlines. Figures are robust and straightforward, matching the letters’ blocky, high-impact stance.
This design works best for high-impact display uses such as headlines, posters, and branding systems where a strong, stable presence is needed. It also suits packaging and signage that benefit from quick recognition and a friendly modern tone, especially when set with generous spacing and short-to-medium line lengths.
The font reads as confident and approachable, with a contemporary, no-nonsense tone. Its combination of broad shapes and rounded forms feels friendly rather than severe, making it well-suited to energetic, upbeat messaging where clarity and impact are both important.
The font appears intended as a bold, geometric-leaning sans that prioritizes immediate readability and visual punch. Its rounded construction and clean terminals suggest a goal of contemporary versatility, delivering a strong voice without relying on decorative details.
At larger sizes the design’s smooth curves and tight counters create a bold, cohesive texture, while in dense settings it can feel visually packed due to the heavy weight and compact interior spaces. The punctuation and basic forms shown in the sample keep to the same blunt, clean construction for a unified voice.