Sans Normal Imbab 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype and 'Aristotelica Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, social graphics, playful, friendly, chunky, bubbly, casual, approachability, impact, playfulness, simplicity, softness, rounded, soft, puffy, compact, cartoonish.
A heavy, rounded sans with soft terminals and generously curved joins that create a puffy, cushion-like silhouette. Strokes are broadly uniform with minimal modulation, and counters tend toward circular or oval shapes, giving the face a smooth, continuous rhythm. Corners are consistently rounded, and letters sit firmly on the baseline with a compact, stable footprint that stays legible at large sizes.
Best suited for short, high-impact text such as headlines, posters, stickers, packaging, and social media graphics where its rounded mass can be a feature. It also fits playful branding and display applications that benefit from a soft, approachable feel; for longer passages, it will generally work better at larger sizes with generous spacing.
The overall tone is warm and approachable, with a cheerful, kid-friendly personality. Its inflated forms and smooth edges suggest lightheartedness and informality, leaning more toward fun and welcoming than technical or corporate.
The design appears intended as a cheerful display sans that prioritizes friendliness and immediacy through inflated geometry, rounded terminals, and simple, robust letterforms. It aims to stand out quickly and communicate a casual, upbeat mood in branding and promotional contexts.
The typeface favors simplified structures and sturdy shapes, which helps maintain clarity despite the extreme heaviness. The numeral set matches the same rounded, monoline construction, and the punctuation in the sample text reads as bold, softened forms that reinforce the friendly voice.