Sans Superellipse Novu 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, stickers/labels, playful, chunky, friendly, retro, soft, impact, friendliness, retro display, brandability, rounded, blobby, compact, punchy, cartoonish.
This typeface is built from heavy, rounded-rectangle strokes with generously softened corners and largely enclosed counters. Curves and straight segments meet with smooth, cushion-like transitions, producing a superelliptical, “puffed” silhouette throughout. Terminals are broadly rounded rather than sharply cut, and joins stay sturdy, giving letters a compact, blocky rhythm. The lowercase is simple and robust, with single-storey forms and short, rounded descenders; punctuation-like details such as i/j dots appear as thick, rounded squares, matching the overall geometry. Numerals echo the same wide, bulbous construction with stable, horizontal footing.
It excels in short, high-impact settings such as headlines, posters, packaging fronts, and brand marks where its chunky silhouettes can do the work. It also suits playful UI moments (badges, banners, buttons) and product labeling where a friendly, bold voice is desired, especially at medium-to-large sizes.
The overall tone is cheerful and approachable, with a toy-like solidity that feels informal and inviting. Its rounded massing and soft corners suggest comfort and friendliness, while the dense black shapes add a bold, attention-grabbing personality with a retro display flavor.
The design appears intended to deliver maximum impact with soft, rounded geometry—prioritizing friendliness and immediacy over neutrality. Its consistent superelliptical construction suggests a deliberate goal of creating a cohesive, cartoon-leaning display sans that reads as modern-retro and highly brandable.
In longer text settings, the strong ink presence and tight internal spaces can make word shapes feel dense, so generous tracking and leading help maintain clarity. The consistent rounded-square motif (including dots and inner corners) gives the design a highly unified, logo-ready character.