Sans Normal Vidum 3 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Daimito' by Blaze Type, 'Akwe Pro' and 'Amfibia' by ROHH, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Elysio' by Type Dynamic, 'LFT Etica' by TypeTogether, and 'Brilk' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, modern, assertive, sporty, friendly, impact, momentum, clarity, approachability, slanted, rounded, geometric, compact, energetic.
A slanted sans with sturdy, even strokes and rounded terminals that keep the texture smooth and continuous. Uppercase shapes are broad and simplified, with open counters and minimal detailing; curves are clean and circular, and joins stay crisp without sharp serif-like finishing. Lowercase forms are compact with a relatively high x-height and short extenders, producing dense, readable word shapes. Numerals are similarly robust and rounded, matching the letterforms’ steady rhythm and consistent weight.
Works best for headlines, brand marks, and promotional copy where a strong, forward-leaning presence is desirable. Its dense lowercase and open shapes also suit short paragraphs or callouts in editorial layouts, especially when you want a modern, active voice without sacrificing legibility.
The overall tone feels contemporary and energetic, with the forward slant adding momentum and an active, sporty character. Rounded shaping and open counters soften the heaviness, giving it an approachable, friendly confidence rather than an austere technical feel.
Designed to deliver high-impact, contemporary communication with a cohesive geometric structure and a consistent forward slant. The intent appears to balance punchy emphasis with approachable readability through rounded forms, open counters, and a steady, uniform stroke system.
Spacing appears moderately tight with a stable, even color across lines, making it well-suited to short bursts of text. The slant is consistent across caps, lowercase, and figures, and the forms maintain clarity at display sizes where the rounded geometry and strong silhouettes read quickly.