Sans Normal Puliy 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo Soft' by Durotype, 'FF Sanuk' by FontFont, 'Glober' by Fontfabric, 'Whitney' by Hoefler & Co., 'Branding SF' by Latinotype, and 'Merge Pro' by Philatype (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, signage, friendly, playful, retro, chunky, approachable, friendly impact, playful display, soft branding, rounded, soft corners, compact, bouncy, cartoonish.
A heavy, rounded sans with broad, cushiony strokes and fully softened corners. Curves dominate the construction, producing bulbous bowls and wide, oval counters, while joins and terminals stay blunt rather than sharp. Proportions are slightly compact with generous stroke mass, and the overall rhythm feels bouncy and informal. The lowercase uses single-storey forms where expected, with simple, sturdy shapes and minimal detailing; numerals match the same inflated, rounded geometry.
Best suited for short, bold statements such as headlines, posters, and product packaging where a friendly personality is desired. It can work well for children’s materials, casual branding, and signage that benefits from high visual impact and soft, inviting letterforms.
The font communicates a warm, upbeat tone with a distinctly playful, retro feel. Its soft geometry and thick silhouettes read as approachable and kid-friendly, leaning more toward fun signage than strict neutrality.
Likely designed to deliver maximum presence with a soft, rounded voice—prioritizing friendliness and readability in large sizes while keeping forms simple and cohesive across letters and numerals.
Large counters and rounded apertures help keep the dense weight from collapsing at display sizes, though the overall darkness remains prominent. The shapes favor simplicity and smoothness over precision, giving text a cheerful, slightly whimsical texture.