Sans Superellipse Kida 1 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, sportswear, gaming, posters, futuristic, racing, tech, dynamic, sporty, speed, modernity, tech feel, display impact, brand distinctiveness, rounded corners, oblique slant, angular curves, square counters, streamlined.
A slanted, extended sans with a squared-off, superellipse construction: bowls and counters read as rounded rectangles, and corners are consistently softened rather than fully circular. Strokes are uniform and heavy with minimal modulation, producing a clean, engineered texture. Terminals are mostly sheared or clipped, and many letters use horizontal cuts and open apertures that emphasize speed and direction. Proportions are broad with generous set width; uppercase forms feel compact in height relative to width, while lowercase maintains a steady, medium x-height and simplified, geometric silhouettes. Numerals follow the same squared, chamfered logic, with clear, blocky shapes and wide interiors.
Best suited to headlines, logotypes, packaging, and campaign graphics where a high-energy, forward-leaning aesthetic is desirable. It works especially well for technology, automotive, esports, and athletic contexts, and can add a sleek, engineered feel to UI titles or signage when used at larger sizes.
The overall tone is fast, technical, and contemporary—evoking motorsport graphics, sci‑fi interfaces, and performance branding. The oblique stance and sharp cut details add urgency and motion, while the rounded-rectangle geometry keeps the voice controlled and industrial rather than aggressive.
The letterforms appear designed to communicate motion and precision through an oblique stance, extended proportions, and consistent superellipse shaping. The clipped terminals and squared counters suggest an intention to feel modern, machine-made, and instantly recognizable at a glance.
The design relies on consistent corner radii and cut angles across the set, creating strong cohesion in headings and short lines. In longer text, the wide footprint and stylized apertures give it a distinctive rhythm that favors display sizes over dense paragraphs.