Serif Normal Pogim 1 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Franklin-Antiqua' by Berthold and 'Acta Deck' and 'Acta Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, authoritative, traditional, stately, retro, impact, authority, classic tone, headline focus, editorial voice, bracketed, ball terminals, sturdy, sculpted, compact.
A robust serif with strongly bracketed serifs, pronounced thick–thin modulation, and a broad, planted stance. The letterforms show generous bowls and rounded transitions, with sharp wedge-like detailing in places (notably in diagonal joins) and frequent ball terminals in the lowercase. Counters stay fairly open for the weight, and the overall rhythm is steady and horizontal, giving text a dense, confident texture.
This font performs best in headlines, deck copy, and other short-to-medium text where its bold, high-contrast detailing can be appreciated. It suits editorial layouts, posters, title treatments, packaging, and brand wordmarks that want a classic serif voice with strong visual authority.
The tone is traditional and authoritative, with a distinctly editorial flavor that recalls classic display serifs used for headlines and institutional messaging. Its combination of high contrast and heavy presence reads as assertive and slightly vintage, well suited to formal, emphatic statements.
The design appears intended to deliver a conventional serif reading experience with elevated contrast and weight, optimized for attention-grabbing typography while retaining familiar proportions and bookish cues. Its detailing suggests a goal of combining tradition with punch for contemporary editorial and branding contexts.
The set leans toward headline presence: wide capitals, substantial verticals, and compact spacing in running text create a dark, impactful typographic color. The numerals appear similarly weighty and traditional in construction, maintaining the same contrast and serif treatment for a cohesive look.