Serif Contrasted Utvo 9 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Prumo Text' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, luxurious, dramatic, formal, classic, impact, prestige, refinement, editorial voice, display emphasis, vertical stress, hairline serifs, crisp serifs, sharply tapered, sculpted curves.
A very weighty modern serif with pronounced stroke contrast and a clear vertical axis. Thick main strokes are paired with fine hairlines and sharp, unbracketed serifs, producing crisp joins and a carved, print-like texture. Proportions read generously wide with steady, confident letterforms; round characters show smooth, controlled curves while diagonals remain firm and upright. The lowercase maintains a steady, readable rhythm with compact counters and a sturdy baseline presence, and the numerals follow the same high-contrast logic for strong, consistent color in display sizes.
This face is well suited to magazine-style headlines, pull quotes, and large-format typography where contrast and sharp serifs can read cleanly. It also fits premium branding systems—such as cosmetics, jewelry, hospitality, and packaging—where a formal, elevated serif voice is desired. For longer text, it is best used selectively (e.g., titles and subheads) to preserve clarity and maintain an elegant rhythm.
The overall tone is polished and authoritative, with a dramatic, fashion-and-editorial sensibility. Its crisp serifs and high-contrast modeling give it a refined, upscale character that feels ceremonial and headline-driven rather than casual.
The design appears intended to deliver a contemporary, high-fashion serif voice with strong contrast and crisp detailing, emphasizing prestige and impact. Its wide stance and sculpted stress support bold, attention-grabbing typography while retaining a traditional serif discipline.
In the sample text, the heavy verticals create a dense, confident typographic color, while the hairline terminals and serifs add sparkle at larger sizes. The design’s sharp transitions and small interior apertures suggest it will look most at home when given room to breathe and sufficient size for the fine details to remain distinct.