Sans Normal Arbem 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Graphie' by Dharma Type, 'Matt' by Fontfabric, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, clean, neutral, modern, friendly, pragmatic, everyday readability, modern clarity, brand neutrality, system consistency, open apertures, monolinear, rounded terminals, humanist touches, generous spacing.
A clean, monolinear sans with broad proportions and smooth, rounded curves. Strokes remain even and steady, with gently rounded joins and terminals that keep the texture soft rather than mechanical. Counters are open and roomy, and the overall rhythm reads calm and unforced, with clear differentiation between straight-sided forms and circular bowls. Numerals follow the same straightforward construction, pairing simple geometry with slightly softened edges for consistent color in text.
Well-suited to interface copy, product pages, dashboards, and general-purpose editorial typography where steady readability is important. The wide proportions and open counters also work well for signage, slides, and brand systems that need a modern, approachable sans that holds up in longer passages.
The tone is neutral and contemporary, prioritizing clarity and approachability over display character. Its wide stance and open forms give it a relaxed, friendly presence that still feels professional and no-nonsense.
The design appears intended as a versatile workhorse sans: straightforward shapes, consistent stroke weight, and open counters aimed at dependable legibility across a range of everyday applications. The slightly softened detailing suggests an effort to balance modern simplicity with an inviting, human tone.
Uppercase letters maintain a stable, architectural feel with clean diagonals and broad curves, while lowercase shapes stay simple and readable with clear bowls and open apertures. The sample text shows an even line texture and comfortable legibility at larger paragraph sizes, with punctuation and spacing that support a tidy, uncluttered reading experience.