Sans Normal Ohmuy 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Mantey' by Salamahtype, and 'Soin Sans Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, legibility, approachability, modern branding, clarity, rounded, geometric, monoline, soft corners, high impact.
A heavy, monoline sans with rounded geometry and broad, open counters. Curves are smooth and circular (notably in O, C, and lower-case o), while terminals are clean and largely straight, giving the letters a sturdy, engineered feel. Proportions favor generous bowls and compact joins, producing a dense, even texture with clear word shapes in running text. Numerals are bold and simplified with ample interior space, matching the letters’ smooth, contemporary construction.
Best suited to display applications where impact and clarity are priorities: headlines, posters, branding marks, packaging, and short-form marketing copy. It can also work for large-size UI or wayfinding where bold, rounded forms help recognition from a distance, while longer paragraphs will feel dense due to the strong stroke presence.
The overall tone is confident and approachable, balancing a contemporary, utilitarian structure with softened curves that keep it from feeling harsh. It reads as upbeat and assertive, suited to messaging that needs to feel direct, modern, and friendly at the same time.
The design appears intended as a modern, high-impact sans that stays friendly through rounded geometry and open counters. It prioritizes strong silhouettes, quick legibility at display sizes, and an even, contemporary rhythm for branding and attention-grabbing text.
The heavy weight and rounded construction make small details (like tight apertures in forms such as e, s, and a) feel cohesive and intentional, emphasizing solid silhouettes over delicate differentiation. The font’s visual mass is consistent across caps, lowercase, and figures, supporting a strong, uniform typographic color.