Sans Normal Omkat 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, sporty, impact, clarity, approachability, modern utility, brand voice, rounded, geometric, open, solid, high-impact.
A sturdy sans with broad, generously proportioned forms and a substantial, even stroke throughout. Curves are round and smooth, with open apertures and simplified geometry that keeps counters clear even at heavier sizes. Terminals are mostly straight and blunt, with minimal flare; joins are firm and compact, giving letters a dense, reliable texture. The lowercase is straightforward and readable, while the figures and caps maintain consistent width and weight for an assertive, uniform rhythm.
Best suited for headlines and short-to-medium blocks of copy where strong presence and clarity are needed, such as posters, brand wordmarks, packaging, and wayfinding or retail signage. Its broad, open shapes also make it effective for UI headers, social graphics, and promotional typography where quick recognition matters.
The tone is contemporary and approachable, balancing friendliness from its rounded curves with confidence from its solid weight and broad stance. It reads as energetic and direct, suited to messaging that wants to feel clear, optimistic, and strongly present without becoming ornate or formal.
The design appears intended to deliver a contemporary, high-impact sans that stays friendly and legible through simple geometric construction and open internal spaces. Its consistent stroke and broad proportions aim to provide a dependable, modern voice for attention-driven typography.
At display sizes it creates a blocky, poster-like color with little sparkle, emphasizing impact over delicacy. Round letters like O/C/G and the bowl shapes maintain a consistent circular logic, while diagonals in A/V/W/X feel stable and slightly compact at the joins, reinforcing the dense overall texture.