Sans Normal Ommir 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ronnia' by TypeTogether and 'Depot New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, solid, approachable, confident, impact, approachability, modernity, clarity, consistency, rounded, geometric, compact, clean, high impact.
A heavy, rounded sans with compact proportions and smooth, low-contrast strokes. Curves are broadly circular with softened joins, while straight terminals are clean and blunt, creating a sturdy, even texture. Counters are relatively tight in letters like O, P, and e, and the overall rhythm is dense and consistent, producing strong color on the line. The lowercase shows simple, contemporary constructions with a single-storey a and g and a straightforward, unadorned italic-free posture.
Best suited for headlines, short blocks of copy, and prominent UI or marketing moments where strong typographic color is desirable. Its rounded geometry and compact feel work well for branding, packaging, signage, and social graphics, especially when a friendly but assertive voice is needed.
The overall tone is friendly and contemporary, with a confident, no-nonsense weight that reads as energetic rather than formal. Rounded geometry keeps it approachable, while the dense texture adds punch and presence in display settings.
The design appears intended to deliver a contemporary geometric sans with maximum impact and a softened, approachable personality. It prioritizes consistency and bold, compact forms that hold together well in large-scale applications while keeping the tone modern and inviting.
Capitals lean toward wide, simple shapes with ample curve continuity (notably C, G, and S), and the numerals follow the same robust, rounded logic for a cohesive set. The sample text suggests good headline clarity, though the tight counters and dense spacing give it a strong, compact feel at smaller sizes.