Sans Superellipse Emkov 3 is a bold, normal width, low contrast, italic, tall x-height font.
Keywords: headlines, branding, packaging, posters, sportswear, sporty, assertive, contemporary, dynamic, industrial, impact, speed, modernity, utility, oblique, condensed caps, rounded corners, closed apertures, slanted terminals.
A compact, forward-leaning sans with rounded-rectangle construction and softened corners. Strokes are heavy and even, with minimal contrast and a taut, slightly condensed uppercase that reads tall and narrow. Counters tend to be compact and apertures are relatively closed, giving the face a dense, high-impact color. The oblique angle is consistent across capitals, lowercase, and figures, with smooth curves and squared-off joins that preserve a geometric, engineered feel.
This font is well suited to headlines, logos, labels, and display copy where a strong, energetic presence is needed. It works particularly well in sports, automotive, tech, and industrial contexts, and can add a dynamic edge to packaging and promotional graphics. Use it in larger sizes to let the rounded geometry and italic rhythm read clearly.
The overall tone is fast, tough, and purposeful—suggesting motion and performance. Its rounded geometry keeps it approachable, while the dense spacing and strong slant add urgency and attitude. The result feels contemporary and practical rather than delicate or expressive.
The design appears intended to deliver a modern, high-impact oblique sans built from superellipse-like forms—combining sturdy, low-detail strokes with rounded corners for a balance of toughness and friendliness. It prioritizes visual momentum and brand-forward clarity in short, bold statements.
The uppercase set emphasizes verticality and stability, while the lowercase shows a utilitarian rhythm with compact bowls and restrained openings. Numerals follow the same squared-round logic and maintain a consistent slant, supporting punchy, cohesive typographic blocks. At smaller sizes, the tighter openings and heavier mass will favor short text and prominent settings over extended reading.