Sans Normal Oflab 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Example' by K-Type, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Lyu Lin' by Stefan Stoychev, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, straightforward, punchy, impact, clarity, modernity, simplicity, emphasis, rounded, blocky, compact, sturdy, clean.
A heavy, geometric sans with compact proportions and broadly rounded curves paired with flat terminals. Strokes are consistently thick with minimal modulation, producing solid counters and a dense, even color in text. The lowercase is built from simple, sturdy forms; the single-storey a and g and the short, firm t contribute to a blunt, utilitarian rhythm. Uppercase shapes are wide and stable, with circular bowls and squared-off joins, giving the alphabet a strong, uniform silhouette.
Well suited to headlines, posters, and brand marks where a dense, high-impact sans is needed. It can also work for signage and packaging that benefits from simple shapes and strong emphasis, particularly at medium to large sizes.
The overall tone is bold and direct, with a friendly, contemporary feel driven by rounded geometry and smooth curves. It reads as practical and no-nonsense rather than delicate, projecting confidence and approachability in display settings.
The design appears intended to deliver maximum impact with minimal stylistic noise: a clean, geometric construction with rounded forms that stays highly legible while emphasizing bold presence. It prioritizes consistency and visual strength across letters and figures for reliable display use.
At large sizes the weight creates a strong graphic presence and tight internal spacing, so counters and apertures appear relatively compact. The numerals follow the same robust, rounded construction, maintaining a consistent texture alongside the letters.