Sans Normal Kemiv 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Alamia' by Ani Dimitrova, 'Comenia Sans' by Suitcase Type Foundry, 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, playful, emphasis, motion, impact, clarity, modernity, slanted, rounded, compact, sturdy, high-impact.
A heavy, right-slanted sans with rounded geometry and compact counters that keeps a consistent, solid color on the page. Curves are smooth and full, with minimal stroke modulation and broad, blunt terminals that avoid sharp finials. The italic construction feels more like an oblique push than a calligraphic italic, with sturdy verticals and simplified joins that stay clean at larger sizes. Numerals and capitals read as blocky and stable, while the lowercase maintains a straightforward, contemporary rhythm.
Best suited to short, high-impact settings such as headlines, posters, event graphics, and brand marks where the bold slant can signal speed and confidence. It also works well for packaging callouts and promotional copy when you want an emphatic, modern tone, especially at display sizes.
The overall tone is energetic and assertive, with a sporty forward-lean that suggests motion and emphasis. Its rounded shapes soften the weight, giving it a friendly, approachable edge while still feeling strong and attention-grabbing.
The design appears intended to deliver a fast, contemporary italic voice with strong presence and smooth, rounded construction. It prioritizes punchy readability and a cohesive display texture over delicate detail, making it well-suited for energetic branding and promotional typography.
The face builds emphasis through mass and slant rather than intricate detailing, producing a dense, poster-like texture in paragraphs. Open forms and clear silhouettes help keep characters distinct despite the compact counters.