Sans Normal Okguw 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, confident, contemporary, friendly, utilitarian, clean, clarity, modern branding, strong presence, simplicity, approachability, rounded, geometric, solid, open apertures, large counters.
A sturdy sans with broadly rounded geometry and smooth, continuous curves. Strokes are even and heavy, with squared terminals that keep the forms crisp while still feeling soft due to generous rounding in bowls and joins. Counters are large and open, and curves stay close to circular/elliptical construction, giving letters like O/C/G a consistent, polished rhythm. Spacing and proportions favor clarity, with straightforward lowercase forms and uncluttered numerals that read well at size.
Well-suited to display and headline work where a compact, high-impact texture is needed, as well as brand systems that want a modern, friendly sans without ornament. The open counters and simple forms also make it a good choice for interface labels, signage-style callouts, and short blocks of prominent text.
The overall tone is modern and confident, with a friendly, approachable warmth coming from the rounded construction. It feels pragmatic and direct rather than expressive, projecting reliability and simplicity in headlines and UI-like settings.
The design appears intended to deliver a clean, contemporary sans that balances geometric roundness with strong, simplified silhouettes. Its emphasis on even stroke weight, open interiors, and straightforward letterforms suggests a focus on versatile, high-clarity typography for modern communication.
Round letters maintain consistent curvature, while diagonals (V/W/X/Y) are clean and stable, avoiding sharpness through the weight and smoothing of joins. The lowercase shows single-storey a and g, reinforcing an uncomplicated, contemporary voice, and punctuation/figures match the same solid, no-nonsense texture.