Sans Superellipse Ugmen 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, 'Akwe Pro' by ROHH, 'Amsi Pro' and 'Sans Beam' by Stawix, 'Robusta' by Tilde, and 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, playful, retro, sporty, bold, friendly, high impact, friendly boldness, sense of motion, display emphasis, rounded, soft corners, compact, slanted, chunky.
A heavy, slanted sans with softly squared, superellipse-like curves and consistently rounded corners. Strokes are thick and even, with little to no contrast, creating a dense, compact texture in text. Letterforms lean forward with a steady italic angle, and many joins and terminals are blunted or fully rounded, giving shapes a cushioned, blocky feel. Counters are relatively small for the weight, and widths vary by character, producing an energetic, slightly bouncy rhythm across words and lines.
Best suited to short, high-impact settings such as headlines, posters, sports and team-style branding, packaging fronts, and promotional graphics where strong silhouettes matter. It can work for brief bursts of text (taglines, callouts), but the dense weight and tight counters favor larger sizes and ample spacing over long-form reading.
The overall tone is upbeat and assertive, mixing a sporty display attitude with a friendly, cartoon-adjacent warmth. The forward slant and chunky forms suggest motion and impact, while the rounded geometry keeps it approachable rather than aggressive. It reads as contemporary-retro: bold, fun, and attention-seeking.
The design appears intended to deliver maximum presence with soft, rounded geometry—combining speed from the italic slant with a friendly, chunky voice. It prioritizes immediate recognizability and bold texture, aiming for display clarity and a lively, approachable personality.
Uppercase forms are broad and simplified, while lowercase has single-storey constructions (notably the a) that emphasize informality and ease. The numerals match the same rounded, heavy construction, maintaining a consistent color and silhouette for headline use.