Sans Other Elty 7 is a very bold, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, game ui, tech packaging, futuristic, aggressive, industrial, sporty, techno, speed emphasis, sci-fi tone, brand impact, constructed look, angular, slanted, stencil-like, chunky, compressed counters.
This typeface uses heavy, slanted letterforms built from angular, segmented strokes. Corners are sharply chamfered and many joins are cut with diagonal slices, creating a stencil-like rhythm and intermittent gaps that read as intentional construction rather than erosion. Curves are minimized into rounded-rectangle geometry, with squared bowls and tight apertures, while spacing and widths vary noticeably between glyphs for a dynamic, racing feel. Numerals and capitals share the same blocky, engineered logic, with consistent stroke thickness and a strong forward lean.
It performs best in display contexts such as headlines, posters, esports or racing-themed branding, game/interface titles, and tech-forward packaging where the segmented construction becomes a recognizable motif. It can also work for logos and wordmarks that benefit from an engineered, forward-leaning silhouette.
The overall tone is fast, hard-edged, and mechanical, evoking motorsport graphics, sci‑fi interfaces, and industrial labeling. Its segmented cuts add a tactical, high-energy attitude that feels assertive and action-oriented rather than neutral or conversational.
The design appears intended to deliver a bold, kinetic sans with a constructed, cut-in aesthetic—prioritizing impact, motion, and a futuristic industrial voice over traditional text readability.
The most distinctive feature is the repeated diagonal notches and breaks across stems and bowls, which create high visual texture and can reduce clarity at small sizes. In longer text, the dense black shape and tight internal spaces make it better suited to short bursts than extended reading.