Sans Normal Osbag 17 is a very bold, narrow, low contrast, upright, short x-height font visually similar to 'Basketball' by Evo Studio; 'Corner Deli', 'Leftfield', and 'Perfume' by Fenotype; and 'MVB Diazo' by MVB (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, punchy, industrial, sporty, confident, compact, space-saving impact, bold display, clear silhouettes, brand presence, condensed, blocky, sturdy, geometric, rounded corners.
A compact, heavy sans with tightly drawn proportions and broad, uniform strokes. Forms are largely geometric, mixing straight-sided structure with softened curves, producing rounded counters and sturdy terminals. Uppercase letters read as tall and condensed with simplified construction, while lowercase maintains a squat, dense rhythm with small apertures and strong vertical emphasis. Numerals follow the same robust geometry, with clear, bold silhouettes designed to hold up at large sizes.
This face is best suited to headlines, short slogans, and display settings where density and impact are priorities. It can work well for sports branding, bold editorial headers, packaging callouts, and signage that needs compact, high-contrast-in-size letterforms. For extended reading, larger sizes and generous line spacing help maintain clarity.
The overall tone is assertive and utilitarian, with a punchy, poster-like presence. Its compact build and heavy weight suggest an athletic or industrial mood—direct, confident, and attention-seeking without decorative flourish.
The design appears intended as a high-impact, space-efficient display sans that delivers maximum weight and visibility in a condensed footprint. Its geometric, sturdy shapes aim for immediate recognizability and strong typographic presence across uppercase, lowercase, and numerals.
Spacing appears tight and the internal counters are relatively small, which increases impact but can reduce clarity in longer text. The design favors strong, simple silhouettes and consistent stroke behavior, making it feel stable and uniform across letters and figures.