Sans Normal Noguv 5 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, sporty, modern, punchy, impact, clarity, modernity, approachability, rounded, blocky, geometric, clean, compact.
A heavy, geometric sans with broad, rounded bowls and a generally circular construction. Strokes are thick and even, with minimal modulation and clean, squared terminals that keep the silhouettes crisp. Proportions lean compact and sturdy: counters are fairly tight, curves are smooth and controlled, and joins stay simple and robust. Uppercase forms read strongly with wide curves (C, G, O, Q) and blunt, stable horizontals, while lowercase maintains a straightforward, double-storey-style structure where applicable and a practical, no-nonsense rhythm for text.
Best suited to headlines and display typography where maximum impact and a compact, high-ink presence are desirable. It works well for branding systems that need a modern, friendly voice, as well as packaging, promotional graphics, and bold signage where quick recognition matters.
The overall tone is bold and approachable—confident without feeling sharp or aggressive. Its rounded geometry and dense weight give it a friendly, energetic presence that feels contemporary and slightly sporty, suited to attention-grabbing messaging.
The design appears intended to deliver a strong, contemporary sans voice built on simple geometry: round forms, sturdy stems, and clean terminals that reproduce consistently across sizes. It prioritizes impact, cohesion, and a friendly modern feel over delicate detailing.
In the sample text, the font maintains strong color and consistent spacing at large sizes, with punctuation and numerals matching the same sturdy, rounded logic. The shapes favor clarity over finesse, emphasizing solid silhouettes and legible apertures where possible within the weight.