Sans Faceted Afmu 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Newhouse DT' by DTP Types, 'Diamante EF' by Elsner+Flake, 'Diamante Serial' by SoftMaker, 'TS Diamante' by TypeShop Collection, and 'Ddt' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, signage, industrial, athletic, commanding, rugged, utilitarian, impact, compactness, ruggedness, wayfinding, branding, blocky, angular, chamfered, condensed, monolinear.
A compact, heavy sans with angular, faceted construction and consistent stroke weight. Curves are largely replaced by chamfered corners and planar cuts, producing octagonal counters and clipped terminals throughout. Proportions are condensed with tight interior space, tall vertical emphasis, and crisp, straight-sided bowls; diagonals (as in A, V, W, X, Y) are sturdy and geometric rather than calligraphic. The lowercase keeps a sturdy, engineered feel with squared shoulders and simplified joins, while numerals follow the same cut-corner logic for a cohesive, sign-like rhythm.
Best suited to short, bold messaging such as headlines, posters, and title cards where compact width helps fit more characters per line. It also fits sports branding, team apparel, and packaging or labels that benefit from a rugged, engineered aesthetic. For longer passages, it will be most comfortable in larger sizes with added spacing to preserve clarity.
The overall tone is tough and functional, evoking sports uniforms, equipment labeling, and industrial wayfinding. Its sharp facets and dense silhouettes read as assertive and no-nonsense, with a slightly retro technical flavor reminiscent of stenciled or machined lettering.
The design appears intended to deliver maximum impact in a tight footprint, using faceted geometry to replace curves and create a hard-edged, manufactured personality. Its consistent stroke weight and clipped forms prioritize legibility at a glance while maintaining a distinctive, industrial voice.
The faceting creates distinctive corner highlights at larger sizes, but the tight counters and dense weight suggest giving it extra tracking and generous line spacing in text. It performs best when the geometric cuts can be appreciated and when high-impact presence is the priority.